Wiri Business Profile: A Thriving Economic Hub
Wiri is a powerhouse within Auckland’s economy, boasting over 18,000 jobs and experiencing remarkable growth in recent years. Since 2002, an impressive 9,600 additional jobs have been created, highlighting the area’s dynamism. The latest data from Auckland Unlimited paints a picture of a thriving industrial precinct with a diverse range of sectors contributing to its success.
Key infrastructure investments, such as the Wiri Inland Port (2005) and the rail link to the Ports of Auckland (2010), have been instrumental in this growth. These developments have spurred a thriving logistics and distribution sector in Wiri. Additionally, the establishment of two correctional facilities has brought a substantial number of public administration and safety jobs to the area.
While Wiri draws labour from across the Auckland region, the area also offers a large local labour force which helps make Wiri an attractive location. A focus on encouraging youth employment is another way the Wiri Business Association can contribute to the economic growth of their area. Engaging with employers and businesses to create job opportunities for young people can result in increased local spending, improved business vitality, and a thriving economy.
Diverse Growth
Beyond its traditional manufacturing base, Wiri has seen significant expansion in several other sectors. Construction, administrative and support services, wholesale trade, and retail trade have all experienced significant job growth in recent years. This diversification underscores the area’s robust economic health and adaptability.
The demand for commercial space in Wiri is exceptionally high, with prime industrial properties fully occupied as of February 2023. This demand is reflected in a sharp increase in rental costs, further demonstrating the area’s desirability.
Sectoral Landscape
Manufacturing and wholesale trade remain the primary employment sectors in Wiri. Manufacturing, in particular, is highly concentrated in the area, with several manufacturing sub-sectors exhibiting a strong presence. However, the growth in public administration and safety, as well as construction, has contributed to a more balanced economic profile.
Sectoral Changes: 2012-2023
While manufacturing remains a cornerstone, other sectors have been on the rise, notably since 2016. Public administration & safety, construction, and administrative & support services have each added around 1,000 new jobs since 2012. Wholesale trade has also seen significant growth, with 750 new jobs created during the same period.
The Wiri Inland Port has fueled growth in the transport, postal, and warehousing sectors. Auckland Transport’s electric train maintenance depot, opened in 2013, has further contributed to this trend.
Public administration and safety employment has expanded due to the establishment of the women’s and men’s correctional facilities.
Importantly, no sectors have experienced a significant decline in jobs since 2012, showcasing the area’s resilience and broad-based growth.
Key Trends:
- The transport sector’s growth is largely driven by road freight transport and transport-related services, with several logistics companies strategically located near the inland port.
- Public administration and safety growth is primarily linked to the correctional facilities.
- Administrative and support services expansion is driven by employment services (labour hire and recruitment) and building cleaning services.
Conclusion
Wiri is a dynamic and thriving economic hub within Auckland. Its strategic infrastructure investments, diverse economic base, and strong growth across various sectors position it for continued success in the years to come.
