Transport Management
The Wiri Business Association has begun to investigate the opportunity to introduce a Transport Management Association (TMA) to add value to our district. A TMA is an organization that focuses on managing transportation-related issues within a specific area. By establishing and operating a TMA, this can provide several benefits to businesses and the overall district:
Improved Accessibility
TMA can work to improve transportation options and accessibility within the district. This can include initiatives such as advocating for optimizing public transportation routes, increasing the frequency of services, providing shuttle services, and promoting sustainable modes of transportation like walking and cycling. By enhancing accessibility, businesses can attract a larger customer base and make it easier for employees to commute to work.
Traffic Management
TMAs can address traffic congestion issues and implement strategies to improve traffic flow within the district. This can involve working with local authorities to optimize traffic signal timings, managing parking facilities efficiently, and implementing intelligent transportation systems. By reducing congestion, businesses can benefit from smoother traffic, easier access, and a better overall customer experience.
Parking Solutions
TMAs can develop and manage parking solutions tailored to the needs of the district. This may include creating parking structures, implementing smart parking systems, providing valet services, and offering discounted or validated parking for customers. Effective parking management can alleviate parking challenges, encourage visitors to stay longer, and enhance the convenience of accessing businesses within the district.
Sustainable Transportation Initiatives
A TMA can promote sustainable transportation options such as carpooling, ridesharing, and electric vehicle charging infrastructure. By encouraging greener modes of transportation, TMAs contribute to environmental sustainability and align with the growing demand for eco-friendly practices. This can attract environmentally conscious customers and businesses, further enhancing the district's appeal.
Collaborative Transportation Planning
TMAs provide a platform for businesses within the BID to collaborate on transportation planning initiatives. By pooling resources and expertise, businesses can collectively address transportation challenges, identify shared priorities, and advocate for transportation infrastructure improvements. This collaborative approach ensures that the transportation needs of businesses are effectively represented and addressed.
Marketing and Promotion
TMAs can play a role in marketing the district as a transportation-friendly destination. They can highlight the accessibility, parking options, and sustainable transportation choices available in the area, attracting visitors and customers who prioritize convenient and environmentally conscious travel. This marketing can further boost the visibility and desirability of businesses within the district.