A splash of colour – refreshed logo brought to life by Colourworx

This year, Wiri Business Association refreshed its logo and tagline to reflect the shift in focus towards the future – all for the benefit of Wiri. Along with blue to represent business, four additional colours were chosen to represent areas of focus: Green for environment, red for security, yellow for advocacy and orange for community. This all ties into Wiri Business’ refreshed vision, purpose and values.  

To show off the refreshed brand, Colourworx, specialists in branding and signage, came to the table to create something truly eye-catching. Not only did they rainbow-ify the Wiri wagon, but they also created some colourful signage for indoor and outdoor events.

‘We were pleased to assist Wiri Business Association with implementing their new colourful branding’ says Shaun Jackson, owner of Colourworx.

‘There’s the satisfaction of witnessing the design come to life. Every curve and contour of the vehicle serves as a canvas – it acts as a mobile billboard and a dynamic ambassador for Wiri Business Association’.

‘The pull-up banners and flags that complement the branding add another layer to the visual identity. Each banner presents a unique colour representing a specific message to the community and along with the car branding, helps aid Wiri Business Association being recognised from a distance’.

Hopefully you will see the refreshed branding on the Wiri wagon doing the rounds or at an event sometime soon.  If you take a photo with our car or signage at an upcoming event and send to us on facebook or email, you will be in to win a prize. Check out our Facebook page for more info (QR code for facebook page)

If you want to know more about what magic Colourworx can create with your brand, visit their website https://colourworx.co.nz/